About Us

About us - Entity - Designed in Australia, Ridden Everywhere

With over a million bikes already featuring Entity components, we democratise cycling and make quality products available to more people. Entity believes in creating cycling accessories, apparel and components that improve the riding experience - whether you love shredding the local bush trails or clocking up the kms on the open, coastal road, Entity has you covered.

The Entity aesthetic features clean, function-driven design that utilizes quality materials you can trust with a reasonable price tag.